About Liquorocious

Sanjay Chawla, the founder of Liquorocious, is a seasoned professional in the liquor industry with over a decade of experience across retail, distribution, brand development, and operations. He has worked with leading companies where he managed liquor categories, brand launches, sales strategies, Imports & Exports, GTR, and large-scale re

Sanjay Chawla, the founder of Liquorocious, is a seasoned professional in the liquor industry with over a decade of experience across retail, distribution, brand development, and operations. He has worked with leading companies where he managed liquor categories, brand launches, sales strategies, Imports & Exports, GTR, and large-scale retail operations.

In 2024, he began working as a professional consultant in liquor, specialising in market analysis, regulatory compliance, distribution, supply chain management, and brand positioning—expertise that laid the foundation for Liquorocious.

Armed with an MBA in Finance & Marketing and a strong background in both business development and operations, Sanjay combines strategic insight with hands-on industry experience. His journey reflects a blend of entrepreneurial vision and deep knowledge of India’s liquor market, making him well-positioned to lead Liquorocious consultancy services.